In the digital marketing world, particularly when it comes to content marketing, success is contingent on providing valuable information for your customers. Value is what increases clicks, views, and ultimately turns your leads into conversions. Sooo…. how do you incorporate value into your content marketing strategy? Here’s a few suggestions for you.
Understand Your Audience
There are plenty of tools out there developed to assess the behavior of visitors to your website. Studying your visitors will give you a better understanding of your target audience, what they want, and value they seek. Use tools like Google Analytics to learn more about which pages on your website your customers are visiting and how long they are spending on each page to learn what they are valuing of the content you are currently providing.
Several years ago, the average article length for content marketing purposes was 500 words, give or take. While this length is still suitable (depending on the type of content and topic), try to make your articles longer, especially if the subject warrants it. When you’re presenting new information that has your audience’s attention, lengthy, detailed content is preferred. Don’t be afraid to use more sentences to explain something - brevity is not always a must in these situations. In fact, the more detailed your article is, the more you will engage your audience - assuming your article is crafted and structured appropriately.
Also, according to many SEO experts, when it comes ranking on Google, many believe that a minimum of 1,000 words per article is also now important.
Use Videos to Capture and Hold Users Attention
Content marketing isn’t just about articles and blog posts. Videos are an effective approach to enhancing your content marketing strategy, developing a connection with your audience, building your brand, and most importantly, providing value to your visitors. Visuals make an impact, particularly for those who prefer to watch and view information rather than read about it. Not only can videos bring your topic to life, they can also get your audience to engage with others, and, as such, stimulate leads into conversions. Best of all, a valuable video establish your brand as an authority in your field.
From an SEO ranking perspective, the longer a customer spends time on your page or in your website the more Google likes that and sees it as a sign that users value your page. Good videos are perfect for capturing and holding the attention of users.
When you’re in the process of creating a compelling digital marketing strategy, ensure that your content is offers value, and establishes two-way conversations. Consider inviting your audience to a set of ongoing webinars you host, where you can not only answer their questions, but explain how your product or service can help improve their lives in a particular way.
Use Infographics to Help Explain Complex Topics More Easily
Over the last several years, infographics established themselves as an effective way to present data. Mixing text with visuals, infographics can grab the attention of just about anyone if designed properly. People prefer to look at visuals over articles, especially if the imagery catches the eye. Further, infographics are more likely to get shares on social media than a standard article would.
Don’t Limit Yourself to Online Mediums
The growth in online content has been phenomenal over the last couple of years with a huge number of blogs, articles, videos and other content being made. One issue raised about the huge influx of online content is that users just don’t have the capacity to take it all in.
Going offline with your content marketing is a way that might help you overcome that obstacle. Read more about how our customers are using promotional banner pens to convey valuable information in my previous article – Position Yourself as an Industry Expert.
If you’re new to the world of digital marketing, consider each of these ideas to enhance your content marketing strategy. By implementing these ideas, you’ll be presenting your audience with valuable information.