In the age of smartphones, tablets, and all-things digital, it seems as if cyberspace has the monopoly on marketing. Between targeted email, social media, and the countless other forms of online advertising, it may seem as if good old-fashioned, tried and true promotional products, might get lost in the ... Continue Reading
Marketing
Add Value or Compete on Price – Your Choice
Whether you own a dance studio, run a car wash, or sell boutique items, you more than likely have a business competitor or two. Very few businesses out there offer an entirely unique product or service, and most businesses must compete with other area businesses offering what is essentially the same product. Those ... Continue Reading
Position Yourself as an Industry Expert
According to Carol Stuckey, assistant dean for communications and marketing at the Harvard Division of Continuing Education, content marketing is not new but as a strategy that has grown more and more popular with businesses both big and small looking to position themselves as the experts of their industry or on a ... Continue Reading