According to Carol Stuckey, assistant dean for communications and marketing at the Harvard Division of Continuing Education, content marketing is not new but as a strategy that has grown more and more popular with businesses both big and small looking to position themselves as the experts of their industry or on a ... Continue Reading
Articles
If They’re Not Useful, They’re not Effective.
No matter what the occasion, be it a trade show, a conference or product launch, you know you're going to need some sort of medium to get your message out there as efficiently and cost effectively as possible. Whatever you use – make sure it’s of value to your customer – give them something that is going to add to ... Continue Reading
Why Banner Pens & Scroll Pens Stand Out
When shopping for new and interesting promotional products to promote your business, you can be presented with a wide variety of options – thousands of options! The sheer number of choices out there may leave you feeling overwhelmed. Some of the promotional products will be right for you and other just won’t ... Continue Reading
Why Promotional Pens Rule the Promotional Products World
If Promotional Products was the Game of Thrones of the business world - promotional pens would rule them all. Success and power can shift on the turn of a dime, and the strategy that built an empire one day might be the strategy that topples it the next. In that ever-shifting gauntlet where marketers vie for ... Continue Reading
9 Most Popular Things Banner Pens Can Promote
Thinking about choosing a pull out banner pens for your promotion, but are unsure what to include in it? You know that banner pens (or scroll pens) offer a great template that includes far more information than a regular pen, but how can you make that work for you? If you're wondering, "What can I advertise on my ... Continue Reading