What can you do to get your brand in the eyes and minds of more customers? How will customers distinguish your brand from the competition? Here are 9 ways your marketing strategy can prosper with the use of promotional products. 1. Develop long-term awareness In a study conducted by PPAI (Promotional Products ... Continue Reading
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How to Promote Your Content & Become the Industry Expert
How do you get yourself known as an industry leader? Is there an easy way to accomplish this seemingly monumental task? Positioning yourself as an industry expert by providing great content is great way to get yourself started – but how do you go about that? There are many great online resources that will help you ... Continue Reading
Getting More Out of Your Content Marketing
In the digital marketing world, particularly when it comes to content marketing, success is contingent on providing valuable information for your customers. Value is what increases clicks, views, and ultimately turns your leads into conversions. Sooo…. how do you incorporate value into your content marketing ... Continue Reading
Do Promotional Products Still Work in the New World of Online Marketing?
In the age of smartphones, tablets, and all-things digital, it seems as if cyberspace has the monopoly on marketing. Between targeted email, social media, and the countless other forms of online advertising, it may seem as if good old-fashioned, tried and true promotional products, might get lost in the ... Continue Reading
Add Value or Compete on Price – Your Choice
Whether you own a dance studio, run a car wash, or sell boutique items, you more than likely have a business competitor or two. Very few businesses out there offer an entirely unique product or service, and most businesses must compete with other area businesses offering what is essentially the same product. Those ... Continue Reading
The Darkside of the Promotional Pen Evolution
How many promotional pens have you collected in your lifetime? You probably don't have a clue, do you? Chances are good that the number is far more than you could ever imagine. Using pens to advertise one's business has been popular for years. After all, everyone needs a pen, right? Promotional pens make sense – ... Continue Reading